Do you every wonder **why beauty is in the eye of the beholder**? How many times have you seen couples and then think that one of them is way “hotter” than the other? It’s a harsh judgment made simply on looks. Let’s think about it for a minute. The saying “beauty is in the eye of the beholder” is so well-known for a reason. It's because everyone finds their own partner attractive, and thinks they’re hotter than hot. But why? If your guy’s not what would typically be termed a “looker”, why are they so hot in your eyes? Here are reasons **why beauty is in the eye of the beholder**.

## 1. Because You Are in Love

All the qualities about your partner that you find attractive have turned a crush into love. Love has the power to remove all flaws, and can make you think your partner is perfect, even when he is not. Of course, how can you not love someone who has now become hotter than hot in your eyes?

Ever heard the phrase “love is blind”? It's a saying we are all familiar with. Love softens our vision, makes us view our partner through rose-colored glasses, and overlook flaws and faults. It's one of the many reasons **why beauty is in the eye of the beholder**.

## 2. Personality is Better than Looks

Initially, attraction is physical. We tend to judge people on their looks upon first seeing them. As the acquaintance grows, we react to their personality, actions, and reactions. These are a huge factor in how our feelings develop toward a person, and particularly our partner. If someone with average looks has an awesome personality, it reflects on their looks and makes him appear more physically attractive.

## 3. Attraction is Subjective

If everyone liked the same things, the world would be vanilla. Just like some people prefer rocky road ice cream, we all have our own idea of what is attractive. There is a minority of people in the world who are attractive to every single person. To prove this point, an attractiveness study was conducted by Cornell University in the USA. The participants were asked to rate various subjects on a scale of 1-5 based on how attractive they found them. The results of the study were that, subjects who received ratings of 1 and 2 from some participants, also received ratings of 5 from others.

## 4. Love Doesn’t Make You Objective

Positive illusions can make you fall in love. From the initial attraction, through the process of falling in love, you build up a picture of your partner that is not the most objective. The thrill of being in love, and the good feelings this gives you means you tend to not think about flaws and faults. You build up the idea that your partner is physically perfect, and has the perfect personality. Love, and being loved, is in itself attractive. When your partner loves you, is nice to you, and does sweet things for you, it increases perceived attractiveness, and helps you think you partner is hotter than other people might view them to be.

## 5. Intimate Knowledge Increases Attraction